When planning a day outdoors, whether you're off to the beach, camping in the wild, or simply having a picnic in the park, there's one essential you can't overlook: a reliable cooler. Enter the RTIC Soft Cooler, a game-changer in the world of portable cooling. Built to withstand rugged outdoor conditions while keeping your snacks and drinks perfectly chilled, this cooler has become a favorite for adventurers and families alike. Here's why it stands out.
Key Features That Set the RTIC Soft Cooler Apart
1. Unmatched Durability
Outdoor gear often takes a beating, but the RTIC Soft Cooler is designed with resilience in mind. Its tough, puncture-resistant exterior can handle rough terrain, unexpected downpours, or an accidental drop. Yet, it remains lightweight, so you're not sacrificing convenience for durability. Whether you're trekking through the woods or lugging it across dunes, this cooler can keep up with your adventures.
2. Outstanding Cooling Performance
What makes the RTIC Soft Cooler shine is its ability to keep your items ice-cold for extended periods. Thanks to its closed-cell insulation and leakproof zipper, the cooler locks in cold air and prevents warm air from sneaking in. This means your drinks stay frosty and your perishables stay fresh for hours on end—even on the hottest summer days.
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Despite its industrial-grade construction, the RTIC Soft Cooler prioritizes portability. With comfortable handles and an adjustable shoulder strap, carrying it is a breeze. Plus, its compact size fits easily in a car trunk or When compared to competitors like the YETI Hopper or Hydro Flask Soft Cooler Pack, the RTIC Soft Cooler is the most affordable without sacrificing performance. While it offers many of the same high-quality features, such as a leakproof system and excellent insulation, the RTIC Soft Cooler costs significantly less. This makes it an excellent value for outdoor enthusiasts who want premium performance without breaking the bank. kayak, or under a beach umbrella, making it one of the most user-friendly coolers on the market.
Perfect for Every Occasion
The RTIC Soft Cooler proves versatile across a variety of outdoor scenarios:
- Camping Trips
Need a cooler that can keep your meals fresh for a weekend in the wilderness? The RTIC Soft Cooler has you covered. - Beach Outings
Keep your beverages chilled all day and avoid dealing with a cooler that leaks sand or water. The RTIC Soft Cooler is built for beachgoers. - Picnics
Whether you're packing sandwiches, salads, or beverages, this cooler ensures your meal stays at the perfect temperature. - Tailgating Parties
Show up prepared for game day with a cooler that can chill enough drinks for the whole crew.
How Does It Compare to Other Coolers?
When stacked against competitors like the YETI Hopper or Hydro Flask Soft Cooler Pack, the RTIC Soft Cooler comes out on top in terms of affordability without sacrificing performance. While it offers many of the same high-quality features, such as a leakproof system and excellent insulation, the RTIC Soft Cooler costs significantly less. This makes it an excellent value for outdoor enthusiasts who want premium performance without breaking the bank.
Another edge it has over competitors is its variety of size options. Whether you're looking for a small cooler for solo adventures or a larger one for family outings, RTIC offers sizes ranging from 12 to 40 cans to meet your needs.
Why Choose the RTIC Soft Cooler?
If you value practicality, durability, and performance, the RTIC Soft Cooler is the perfect match. Unlike traditional bulky hard coolers, its soft design makes it lightweight and easy to carry, while its rugged build ensures it can handle whatever the outdoors throws its way. Plus, its excellent cooling capabilities mean you'll never have to worry about warm drinks or spoiled food again.
RTIC Ultra-Tough Soft Cooler 30 Can
- UP TO 24 HOURS OF COOLING – The RTIC ultra-tough soft insulated cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed for up to 24 hours. Locks in the cold for up to 2 days when following RTIC’s Cooling Tips.
- IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes.
- LIGHTWEIGHT AND DURABLE – The soft cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. Dimensions: 12 Can: 11” × 11” × 9½”; 20 Can: 13 ½” × 13 ¾” × 15 ½”; 30 Can: 15 ½” × 12 ¾” × 11 ½”; 40 Can: 18 ½” × 17” × 12”.
- MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, beach cooler. Features up to 1.5 inches of closed cell foam.
- LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. This Soft Pack comes in four sizes - 12 Can, 20 Can, 30 Can and 40 Can.
RTIC Ultra-Tough Soft Cooler 20 Can
- Insulated Design: Keeps contents cold for days with insulated material
- Leakproof Zipper: Prevents spills and leaks with a leakproof zipper
- Lightweight Vinyl: Durable and lightweight vinyl material
- Hand Washable: Easy to clean by hand washing
- Vibrant Letter Print: Fun and colorful letter print pattern
RTIC Ultra-Tough Soft Cooler 40 Can
- UP TO 24 HOURS OF COOLING – The RTIC ultra-tough soft insulated cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed for up to 24 hours. Locks in the cold for up to 2 days when following RTIC’s Cooling Tips.
- IT’S A FLOATING COOLER – Not to mention, it’s a floating cooler. It floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes.
- LIGHTWEIGHT AND DURABLE – The soft cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. Dimensions: 12 Can: 11” × 11” × 9½”; 20 Can: 13 ½” × 13 ¾” × 15 ½”; 30 Can: 15 ½” × 12 ¾” × 11 ½”; 40 Can: 18 ½” × 17” × 12”.
- MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, and beach cooler. Features up to 1.5 inches of closed-cell foam.
- LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler, thanks to a durable zipper that prevents spills and leaks. This Soft Pack comes in four sizes - 12 Can, 20 Can, 30 Can, and 40 Can.
RTIC 15 Can Everyday Cooler
- GOES WHEREVER YOU GO – The RTIC Everyday cooler is the perfect insulated cooler to keep your food and drinks cool wherever needed. A can cooler made to go wherever you go.
- KEEPS ITEMS FRESH ALL DAY – The soft cooler has a roomy, insulated main compartment that features closed foam insulation to keep your food and drinks cold and fresh all day.
- MULTIPLE STORAGE POCKETS – Not to mention, this portable cooler has multiple storage pockets inside and outside to keep items like napkins, silverware, your wallet, and keys safe and organized.
- USE ANYWHERE – An epitome of versatility, a perfect drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, or beach cooler. This drink and food cooler is outfitted with a removable, stainless steel bottle opener.
- AVAILABLE SIZES – Available in a 6 can cooler, 8 can cooler, 15 can cooler, and 28 can cooler size. This outdoor cooler collapses into its lid and is easily stored away. Durable fabric to withstand tons of use.
RTIC Ultra-Tough Soft Cooler 12 Can
- MULTIPLE DAYS OF COOLING – The 12 can RTIC Ultra-Tough Soft Cooler is the perfect insulated cooler bag, featuring up to 1.5 inches of closed-cell foam to keep your food and drinks cool wherever needed for up to 2 days when following RTIC’s Cooling Tips.
- IT FLOATS – It floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes you.
- LIGHTWEIGHT AND DURABLE – The ultra-tough soft-pack cooler is lightweight yet tough enough to take on just about any adventure with its heavy-duty nylon shell.
- LEAK-PROOF WITH ZIPPER – This outdoor cooler is 100% leak-proof, thanks to a durable zipper that prevents spills and leaks.
- MULTIPLE SIZES AVAILABLE– This Soft Pack comes in four sizes: 12 Can, 20 Can, 30 Can, and 40 Can. Dimensions: 12 Can: 11 × 11 × 9.5; 20 Can: 13.5 × 13.75 × 9.5; 30 Can: 15.5 × 12.75 × 11.5; 40 Can: 18.5 × 17 × 12
RTIC Soft Cooler FAQs
How well do the soft-sided coolers keep the ice?
RTIC premium soft coolers engineered from puncture-resistant material and constructed for the ultimate in cooling technology to elevate your outdoor adventures by ensuring your essentials stay cold.
What are the most common sizes for soft-sided coolers?
The most common sizes for RTIC soft-sided coolers are 12 Can, 20 Can, 30 Can, and 40 Can. These sizes are designed to accommodate different needs and occasions, whether it's a short day trip or a longer camping adventure.
What is the ice retention time for RTIC soft coolers?
The ice retention time for RTIC soft coolers varies depending on factors such as external temperature, amount of ice used, and how frequently the cooler is opened. However, on average, these coolers can keep ice cold for up to 3-5 days.
Are there any additional features that make RTIC soft coolers stand out?
Yes, RTIC soft coolers have several features that make them stand out from other brands. These include:
- Heavy-duty construction: RTIC soft coolers are made with durable materials such as tough nylon and waterproof TPU coating to withstand rough outdoor use.
- Anti-microbial liner: The cooler's interior is lined with an anti-microbial material that resists mold, mildew, and odors.
- Leak-proof zipper: The cooler's zipper is designed to be leak-proof, preventing any melting ice or liquids from leaking out.
- Easy access lid: The flip-top lid design allows for easy access to the contents of the cooler without having to open it fully.
- Multiple carrying options: RTIC soft coolers come with a variety of carrying options, including adjustable shoulder straps, top handles, and side handles for easy transportation.
- Versatile storage: With multiple pockets and attachment points, you can store all your essentials in the cooler or attach additional items such as water bottles or utensils.
- Durable construction: RTIC soft coolers are made with tough materials to withstand any outdoor adventure. The outer layer is made from heavy-duty nylon, while the inner layer is lined with puncture-resistant TPU material.
- Keep ice longer: The insulation used in RTIC soft coolers keeps ice frozen for up to 5 days, making it ideal for extended trips or camping excursions.
- Variety of sizes
Does RTIC offer corporate sales bulk orders?
Yes, RTIC does offer corporate sales and bulk orders for companies looking to purchase a large number of coolers. This is a great option for businesses that want to provide branded gifts or merchandise to employees, clients, or customers.
RTIC offers discounts on bulk orders depending on the quantity purchased. They also have options for customizing coolers with logos or company branding. This can be a great way to promote your brand while also providing practical and useful items.
In addition to coolers, RTIC also offers other products, such as drinkware and bags, that can be included in bulk orders. These items make great gifts for events or promotional giveaways.
Final Thoughts
Whether you're escaping for a weekend in the great outdoors or simply relaxing at the beach with friends, the RTIC Soft Cooler is a must-have for keeping your essentials fresh and chilled. With its unbeatable combination of affordable pricing, durable construction, and top-tier performance, it's a purchase you won't regret.
Don't wait until your next outdoor excursion to realize how much easier your life could be. Upgrade your adventures with the RTIC Soft Cooler today and experience the perfect balance of style, function, and value.
